30 Passions in 30 Minutes — Our Challenge: To create a coffee-table book in which thirty leading figures describe the meaning of true passion. Our Solution: The question asked during the interview was: What does passion mean to you and how important is it in your life? Each participant had 60 seconds to give an oral response. Our Results: This project, which took nearly two years to come to life, is the result of a collaboration between Pascale Haudegand and Tuxedo who photographed, designed and created the layout of the book. All profits will be donated to the Leukemia and Lymphoma Society of Canada.

Branding/Packaging Digital/Social Media Events/PR Photo/Advertising Video/TV Book + design + Pascale Haudegand + photography + the Leukemia and Lymphoma Society of Canada + Tuxedo Agency

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