Instaglam with Shenae Grimes — Our mandate: Conceptualization and production of Annabelle Cosmetics’ very first TV advertisement in English Canada with English spokesperson, actress and personality Shenae Grimes-Beech. The objective of the TV spot was to promote Annabelle’s first combined eyeliner and mascara, InstaGlam. Our solution: Demonstrate the colourful and glamorous side of the brand by presenting Shenae in a glamourous and fashion environment, while presenting the product benefits with convincing product applications. Our result: A strong and impactful TV spot that created an emotional connection with the Annabelle Cosmetics consumer.

Video/TV 3D + ANNABELLE + instaglam + shenae grimes + tv ad

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