BAXTER OF CALIFORNIA


Brand guidelines/Brandbook — Our Challenge: To develop the Baxter of California, a men’s grooming brand, Brandbook/Guidelines, that would be used by the brand and its partners. Our Solution: We created a document that would serve as a reference point for all types of communication, allowing for a more coherent branding across all their platforms. Our Results: The words and visuals used in the book were carefully selected in order to immerse the reader into the Baxter universe.

Branding/Packaging brand book + brand guideline + branding + design

iPad guide

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Tuxedo

460, Ste Catherine West, Suite 801

Montreal, QC H3B 1A7 Canada

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Agence Tuxedo - Boutique Marketing