BIOTHERM CANADA


Ace Your Serve With Milos Raonic — Our Challenge: Create a web campaign for Biotherm Men in order to rejuvenate their target by featuring their new ambassador, the rising Canadian tennis star, Milos Raonic. Our Solution: The unveiling of a video on social networks in which the athlete gives valuable advice for a successful serve. Our Results: Questions asked by users (via videos) as well as a behind-the-scenes segment in which Milos’s serve is severely put to the test.

Digital/Social Media Photo/Advertising Video/TV advertising + BIOTHERM tennis player Milos Raonic + MEN + skincare

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