COPPERTONE


Sun Is Fun — Our Challenge: To create and produce an engaging and entertaining digital video meant to increase the brand’s awareness, credibility and viewers’ share of heart as well as evolving the paradigms associated to solar protection. Our Solution: Create a video with a light-hearted tone focusing on the fun factors associated to summer rather than the negative approach highlighting the dangers of sun exposure; Because «Sun is fun!». Our Results: A playful, reassuring and sunny video that illustrates the fun that kids are having while playing outside during their first water fight. To this date, the video counts nearly 700 000 views.

Digital/Social Media Video/TV COPPERTONE + Increase the brand’s awareness + Solar protection + Views

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