Go Beyond The Cover — Our Challenge: To create a campaign that would raise brand recognition, while increasing sales and capturing a bigger market share. Our Solution: At the heart of the campaign was a dramatic and engaging product demonstration featuring Rico ‘Zombie Boy’ Genest. The casting was crucial to reaching a younger, wider audience, which in turn would create a public conversation with consumers. Our Results: Over 20 million views, 3 billion impressions in the first quarter, a 473% increase in e-commerce traffic during the first two weeks and product sales increases of 105%. In terms of results, you could say that the campaign exceeded all expectations.