ELIZABETH ARDEN


An Untold Story... — Elizabeth Arden New York, one of the major players in the beauty industry with a presence in over 100 countries, has tasked the Montreal agency TUXEDO with creating the brand identity and the international campaign surrounding the launch of the all-new pillar fragrance, UNTOLD. The launch of this new fragrance is structured around a multi-platform campaign, including TV ads, print ads, billboards, the internet (microsite [phase 2, Fall 2013] and videos), social-media-specific content, public relations, and point-of-sale marketing throughout the world.

Digital/Social Media Photo/Advertising Video/TV Beauty industry + Elizabeth Arden New York + International campaign + Multi-platform campaign + New fragrance + UNTOLD

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