The concept of this project offers an experiential journey through the various steps taken by consumers in the discovery of colors, care and relaxation with the brand and its hosts. We focused on the involvement of digital at every stage of the visit, by using a touch screen at the reception to "check-in" and an application that scans nails and help choosing colors. Everything is stored on an iPad used by the consumer so that she can enjoy Essie's universe.

Branding/Packaging Store Design Essie + Nail bar + Nail polish + Spa + Store design

iPad guide



460, Ste Catherine West, Suite 801

Montreal, QC H3B 1A7 Canada


+1 514 664 5722

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Agence Tuxedo - Boutique Marketing