FONDATION CENTRE FRANÇOIS-MICHELLE


Like a Bird — Our Challenge: To create a new visual identity for the Fondation du Centre François-Michelle, a foundation dedicated to children with mild intellectual impairment. Our Solution: Emphasize the foundation’s mission to bring about greater awareness of it before the 44th edition of its annual fundraising gala. Our Results: We chose an origami bird because it represented the various stages and difficulties that these children need to face before attaining a goal. It also symbolizes the creativity, learning, complexity and hope of these 365 children.

Branding/Packaging Events/PR Awareness + Children + Fondation du Centre François-Michelle + Mild intellectual impairment + New visual identity

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