JUDITH & CHARLES


Spring 2014 Lookbook — Our Challenge: To conceptualize and execute the Spring 2014 Lookbook and Campaign photoshoots for Montreal-based womenswear brand Judith & Charles. Our Solution: We refined and modernized the Judith & Charles visual signature, whilst respecting the brand’s established positioning. Our Results: The resulting campaign produced a more coherent visual branding for both in-store and online environments whilst presenting a more premium image, in line with the brand identity and Judith & Charles consumer.

Photo/Advertising Fashion photography + model casting + styling

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Tuxedo

460, Ste Catherine West, Suite 801

Montreal, QC H3B 1A7 Canada

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+1 514 664 5722

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Agence Tuxedo - Boutique Marketing