KÉRASTASE USA


The Best In Class In Haircare — Our Challenge: Create 2 videos (USA/Asia) to support the launch of Initialiste by focusing on real women’s experiences to prove the effectiveness of its newest product. Our Solution: Build digital media buzz around the product launch by using Tuxedo’s before and after video technology to solidify the high tech positioning of the launch while leveraging product efficacy via consumer testimonials (“real women”). Our Results: Four dramatic before/after transformations, highly positive reviews following the 4-week challenge and a major increase in media exposure.

Photo/Advertising Video/TV ASIA + Buzz + Digital media + HAIRCARE + KÉRASTASE + Real women + USA

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Tuxedo

460, Ste Catherine West, Suite 801

Montreal, QC H3B 1A7 Canada

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info@agencetuxedo.com

+1 514 664 5722

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Agence Tuxedo - Boutique Marketing