Mirror, Mirror — Our Challenge: Support the launch of Lancôme’s Dreamtone, a product that aims to even skin tone and reduce the appearance of imperfections. We had to recruit 9 women with different skin types, have them test the product for 4 weeks, then collect their testimonials. Our Solution: Every day, when these women face their reflections in the mirror, their imperfections and concerns seem to be magnified. We wanted to give them an opportunity to appreciate their natural beauty and embrace their images with the help of a big screen projection. Our Results: 9 testimonials, 9 before/after results, as well as a teaser video relating the highlights of the experience.