Play it Big — Our mandate: In anticipation for the launch of their new hair volumizing spray PLAY IT BIG, Salon Grafix approached Tuxedo to create the assets for their TV/Web & print campaign. With the intention of showing the immediate product benefits, it was important to focus on the dramatic before & after visuals. Our result: The print campaign demonstrated this to 2 different target audiences, while the TV/Web video also communicated the ability to use PLAY IT BIG on a daily basis for hair that’s bigger than ever before.

Photo/Advertising Video/TV ad + beauty + photo + play it big + salon grafix + TV + Video

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