SOFTSHEEN CARSON


Amla Legend Rejuvenating Hair Ritual — Our Challenge: Increase the visibility of the new specialized hair product line, Amla Legend from Optimum Salon Haircare and to engage conversation with consumers. Our Solution: Initiate conversation on the digital platforms with personalized videos sent to the most influential vloggers in beauty and fashion. Our Results: More than 339 800 views on the branded YouTube channel, over 22 written reviews and more than 30 video response made by influential vloggers who shared their experiences with the Amla Legend product line.

Digital/Social Media Video/TV Amla Legend + New specialized hair product line + SOFTSHEEN CARSON + Vloggers in beauty and fashion + YouTube channel

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