VICHY CANADA & JEAN COUTU


Vichy's Cosmetics and Skin Care Section At Jean-Coutu — Our Challenge: To develop an exclusive new generation of cosmetics and skin care sections for Vichy at Jean-Coutu pharmacies with an initial trial at the Quartier Dix 30 shopping center. Our Solution: We introduced a new lexicon of forms for the section and worked on the signage to inform consumers and invite them to discover new products. Our Results: This section now has a more powerful impact and a fresh look, enhancing the consumer’s experience and his/her quest for discovering new products. Other new pharmacies will become part of this new generation.

Store Design Drug store + Ergonomic + Interior design + Jean-Coutu + Quartier Dix 30 + Skin Care Section + Vichy's Cosmetics

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