Our mandate: Tuxedo has been mandated by Vichy to create a campaign to increase brand awareness in the US market through a positive and actionable message that transforms the way women behave towards their skin. Our solution: At the heart of the campaign is a video that transforms a moment of self-criticism into one of confidence and self worth. Furthermore, in-store materials and an outdoor print and magazine campaign were created entirely free of retouching; 100% real skin.  Our result: Forget Flawless is a campaign created to encourage womens with real skin concerns – to give themselves a break and let go of unrealistic expectations to discover the skin they deserve, with Vichy.  

Photo/Advertising Video/TV advertising + beauty + Beauty industry + forget flawless + VICHY USA

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Montreal, QC H3B 1A7 Canada


+1 514 664 5722

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Agence Tuxedo - Boutique Marketing