Booty Break — Our Challenge: To promote Vichy’s CelluDestock products. Our Solution: Creation of Booty Break which invites women to take a break from their daily occupations and play a game while discovering the products: A 30-second teaser, a microsite and a mobile application with exercise videos led by a sexy virtual trainer. Our Results: In the 10 weeks following the campaign launch, there had been over 637 K visits to the website, more than 19 K Facebook shares and upwards of 1,000 downloads of the mobile application.

Digital/Social Media Video/TV Facebook + Sexy virtual trainer + VICHY USA + Vichy’s CelluDestock products + Website and mobile application

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