Brand Space in Pharmaceutical Retailers — Our Mission: Develop the brand universe in a new distribution circuit in Canada in order to increase the points of contact with the consumers. Principal target: pharmacy networks in Quebec and Ontario. Our Solution: In a limited space, we played with the brand assets: colours, materials and the creation of an information and learning space for consumers. Our Results: Project presentation to the two leading pharmaceutical retailers in Canada. The project was adopted and test locations were set in place in 10 Jean Coutu locations.